Serious GEO requires a tool that measures how visible your brand is in AI-generated answers. The market is moving fast — but three platforms stand out for the European market: Peec AI, Otterly.AI, and Rankscale.ai.
Why You Need a GEO Tool
Manual spot-checks in ChatGPT are a good starting point but do not scale. GEO tools automate three core tasks: tracking which prompts surface your brand (Visibility), analyzing the context of mentions (Sentiment), and benchmarking against competitors (Share of Voice).
Rankscale.ai — The Analytical Entry Point
Origin: Germany | Starting price: from €20/month | Free trial: Yes
Rankscale offers the deepest analysis at the lowest price. The tool tracks AI visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Particularly strong: source analysis that reveals which external sources the AI used in its answer — and whether your website was among them.
Strengths: Affordable entry, deep analytics, full German language support, solid export for reporting. Weaknesses: Interface requires learning curve, less intuitive than Otterly. Multi-client features missing from base plan. Ideal for: Solo consultants and small agencies that work analytically on tight budgets.
Otterly.AI — The Intuitive All-Rounder
Origin: Vienna, Austria | Starting price: from $29/month | Free trial: Yes
Otterly excels through user-friendly design. The tool was built for quick onboarding: set up dashboard, define prompts, add competitors — and see your first baseline within minutes.
Strengths: Best usability, fast onboarding, European origin (data privacy), integrated sentiment analysis, link tracking. Weaknesses: Less analysis depth than Rankscale for source analysis. Optimization suggestions still limited. Ideal for: SMEs wanting a quick overview without significant setup time. Good entry point for businesses testing GEO for the first time.
Peec AI — The Agency Platform
Origin: Berlin | Starting price: from €85/month | Free trial: Limited
Peec AI targets agencies and larger enterprises. The tool offers comprehensive tracking across all relevant LLMs, including Claude and DeepSeek. Multi-country and multi-language tracking are natively integrated.
Strengths: Broadest LLM coverage, multi-client capability, API access, Looker Studio integration, enterprise features. Weaknesses: Significantly more expensive, interface occasionally overwhelming, steeper learning curve for beginners. Ideal for: Agencies managing multiple clients and enterprise companies requiring comprehensive reporting infrastructure.
Comparison Table
| Criterion | Rankscale.ai | Otterly.AI | Peec AI |
|---|---|---|---|
| Starting price | €20/mo | $29/mo | €85/mo |
| ChatGPT tracking | Yes | Yes | Yes |
| Perplexity tracking | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Gemini | Yes | Partial | Yes |
| Claude/DeepSeek | No | No | Yes |
| Sentiment analysis | Basic | Good | Comprehensive |
| Source analysis | Very good | Basic | Good |
| Multi-client | From Pro plan | From Team plan | Native |
| Usability | Medium | Very good | Medium |
Our Recommendation
For getting started, we recommend Rankscale.ai (best analysis depth at lowest price) or Otterly.AI (best usability, European focus). Peec AI comes into play when managing multiple clients as an agency or facing enterprise reporting requirements.
Regardless of tool choice: start with manual spot-checks in parallel. Pose ten typical customer questions in ChatGPT, Perplexity, and Gemini, and document the results. This immediately reveals your baseline position.
FAQ
Can I do GEO without a tool? In principle yes, through manual sampling. This works for getting started but does not scale. As soon as you want to optimize regularly, you need automated tracking.
How many prompts should I track? Start with 20 to 30 prompts covering your core topics and customer questions. Gradually expand to 50 to 100.
Is a GEO tool worth it for a single business? Yes, if AI visibility matters for your business. At €20 to €30 per month, the investment is modest and the insights are directly actionable.
